MB is a 2023 LadAwards finalist with a rebranding venture

Cryptocurrency dealer MB (Mercado Bitcoin) is a finalist for the seventh version of the 2023 Latin American Design Awards for its model repositioning venture. LadAwards is targeted on celebrating creativity, innovation, fashion and the influence of initiatives on society.

The award ceremony can be held in August this yr. In it, MB competes within the Rebranding class for initiatives to reimagine and unify an ecosystem of crypto merchandise and options. The transfer is a part of the 2TM holding’s enterprise and model restructuring, and goals to simplify and strengthen group firms.

“The person expertise on the crypto platform is made extra intuitive and dynamic by way of the creation of a diversified portfolio, with numerous MB services, to go well with various profiles, in a customized approach,” stated a quote from the press launch.

Rebranding with out MB

In accordance with the corporate, the specialty areas serving institutional purchasers, for instance, are named MB One and MB Non-public.

Whereas MB One is characterised as an unique service channel, and affords a whole answer within the context of the New Digital Financial system, MB Non-public has particular recommendation on Cryptocurrencies, Digital Fastened Revenue, DeFis and Equities.

“Such adjustments allow the democratization of recent applied sciences, particularly Web3, blockchain, tokenization, and the crypto financial system,” the word said.

“He who arrives first, wins”

Along with the rebranding, the Mercado Bitcoin crew explains, the model positioning — developed by artistic studio Monkey-Land and the Advertising and marketing crew at MB — has additionally developed. Due to this fact, the brand new communication idea “First come, win” strengthens MB’s pioneering spirit and all product improvements because the creation of the platform.

“Content material is at the moment being created utilizing didactic language, with emojis, easy and versatile, to maneuver by way of completely different channels, for various individuals or organizations,” explains the word.

“Being one of many finalists, together with different associated establishments, reinforces that we’re heading in the right direction to carry society and the brand new digital financial system nearer collectively”, stated Reinaldo Rabelo, CEO of MB.

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Submit MB is a 2023 LadAwards finalist with a rebranding venture that first appeared on Portal do Bitcoin.

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